Females aged 16-21 who are students or recently entered the workforce are the primary target audience. They enjoy pop music, fashion, socializing, and romantic movies. Males in their late teens/early adulthood who also enjoy pop music are the secondary target audience. The magazine will focus on these groups who have interests in music, trends, and an aspirational lifestyle.

1. 4. WHO WOULD BE THE
AUDIENCE FOR YOUR
MEDIA PRODUCT?

2. Females, aged 16 to 21.
The occupational role of my target
PRIMARY audience would be of a student in
TARGET education, either still at school or
AUDIENCE in University or of females who
OF MUSIC are just entering a working career.
MAGAZINE
The socio economic grouping of my audience would be
C2 – skilled working class or D – working class, or higher
if the audiences’ parents are in well-earned jobs.
Lifestyle interests would be listening to pop and upbeat
music, and frequently going to music gigs, but they’ll
also have strong interests in the latest fashion styles
and trends, as well as socialising with friends and
watching romantic chick-flick and comedy movies.
In Cross Cultural Consumer Characterisation, my
target audience would have the characterisation of a
mainstreamer, aspirer or explorer.

3. I like reading:
I love to listen to pop music, especially to:
I love to go to/out with:
I like to shop at:
PRIMARY
AUDIENCE
PROFILE
Emily, 17.
I like to watch:
My plans for the near future:

4. Emily is an average 17 year old girl, loves
listening to music on her IPod, especially
pop music, some of her favourite artists
PRIMARY
are Olly Murs and The Wanted. She also AUDIENCE
PROFILE
likes socialising with friends and going to
live concerts fitting them around her A
Level Studies. She enjoys reading fashion
magazines such as Glamour to keep up
with all the latest styles and trends. She Females in their late
enjoys shopping, her favourite activity to teens/early adulthood
do, and shops mostly at H&M, New Look whose favourite genre of
and Dorothy Perkins, she also loves to music is pop, are my
watch romantic chick-flicks such as The primary and main target
Vow and 5oo Days of Summer. Her plans audience for my music
for the foreseeable future are to carry on magazine.
in education, by going to university.

5. I frequently use:
I love listening to pop music, some of
my favourite artists are:
I love going to/out with: I like to shop at:
SECONDARY
AUDIENCE
PROFILE
Jon, 19.
I am currently studying at:
I like to watch:

6. Jon is a very feminine 19 year old, he is
middle-class, as his parents have well-paid SECONDARY
AUDIENCE
careers and he has the Consumer
Characterisation of an aspirer and
explorer. He loves listening to pop music,
some of his favourite artists being Kesha PROFILE
and Maroon 5. He likes to socialise with
friends and going to parties, as well as Males in their late
going out drinking. Jon is currently in his teens/early adulthood
first year of university, and his plans for whose favourite genre
the future are to have a career within film of music is pop, are my
production. He enjoys shopping, and secondary audience for
shops mostly at Topman, Hollister and my music magazine.
Burton, he also enjoys watching comedy
films such as Mean Girls and The Hangover.
Jon frequently likes to go on social
networking sites such as Facebook and
Twitter, to keep in the know.